Pixel Box is an online shop offering surprise-boxes, which are sold in a subscription model to the fans of computer games, TV series and films. A person who orders a box, receives a mysterious content with various geek gadgets. They include t-shirts, caps, mugs or character figurines from iconic plots and stories the customers love so much. The surprise is that a person who places an order does not know what they will get and every 30 days they enjoy the new set of fantastic boxes. It does not matter whether a customer is a fan of Batman or Harry Potter; a snazzy packing crammed with toys for fans will make everyone happy. The shop has been operating since 2015. It is run by fans and experts in the field of fantasy and computer games. No wonder that they "love what they do and put work and heart in their work all the time, so that the Pixel - Box was unique."
Pixel Box stands out from other shops not only because of a subscription model with an element of expectation and surprise. It also uses communication aimed at the target group, taking into account its unique features. The group is characterized by a large dose of geek humor, but also by a solid knowledge of the product and its reference to the series. This is clearly seen in posts social media full of phrases drawn from games, books or movies on.
Employees, looking for innovative ways to reach new customers, decided to check the eCommerce dedicated referral program. From the information provided by the shop's employees and through the conducted research, we know that despite the campaign launched in January, which is a difficult trading month, Pixel Box managed to gain new customers.
Pixel Box conducts marketing activities through its profile on Facebook and Instagram. We can find pictures and descriptions of available products and graphics that let you feel the atmosphere of the hobby itself. The target group's interest circle is therefore specific and requires knowledge in a given area. Fans of fantasy and computer games are familiar with both phrases and comprehensive knowledge about the complexity of the character and the world presented. Often, also on their profiles in social media, they present photos of purchased products and express opinions about them and the operation of the shop itself. It is a group, characterized by a high degree of commitment, that is able to interact and express their opinions, exchanging them not only in the virtual world, but also in the real one - during meetings and all kinds of events, on which shop employees also try to be present.
Reaching them with standard, sales phrases and photos of products does not bring the expected results and it is not very attractive. Deciding to publish content referring directly to the fields of interest of the shop, employees wanted potential customers to pay attention to the fact that being a geek is an interesting way of life, and the boxes offered will allow to enjoy their hobby even more. In addition, the customer at every stage has the feeling that they make use of a professional service and it is supported by experts in the field. Therefore, a solution that would allow new clients to be gained while maintaining high personalization of content was sought. While thinking about referral program, the emphasis was also on the ease of gaining new customers and the affordability of its installation on the platform on which the shop works on.
Before Refericon was implemented on the shop's website, it had been decided to test the application for 30 days for free. The configuration of the campaign by the person responsible for the application on the client's side lasted several minutes. Implementation of the application for the Magento platform was also successful and did not cause any difficulties. During the tests, customers referred the shop 48 times. Both the referrals and the receivers got a reward from the shop for trusting their products.
This was made possible by the widget displayed on the website. The person visiting the shop can click on it and recommend the product to a friend. Each of the people received a thank-you together with the form of the prize, which was defined by the shop installing the application. Thanks to this, the referrer has motivation in the form of a reward for the command, while the receiving command is encouraged not only by a rebate, but also bases the purchase decisions on the reference by a friend. In total, the codes that were used by people who wanted to share a valuable product were 14 and 36 by people who were sent an order with information about the Pixel Box assortment from a loved one.
You are the chosen one! Can you hear the flourish and the crowd shouting? Treasure guarded by the Orc Guard and the pack of mosquitos is yours! Here is the link to the sesame with a magic box that once a month can be yours. Both you, brave knight, and your friend have to click it in order to get 5% discount on your first Pixel-Box! Do not wait, click the link, save the world, get the gadgets and be the winner.
For a referral:
Thank you for recommending our shop to your friend! We hope both of you will be content. As a thank-you, here is 5% discount code. Pixel-Box team.